Orac, in his blog post, Joe Mercola: Proof positive that quackery sells : Respectful Insolence, hits the nail on the head about Mercola, one of the biggest quacks on the internet. I don’t know if Mercola actually believes in his particular brand of science-denialism, but he uses it for one reason: to have people with legitimate medical concerns send their money to him. In case you don’t click on the outlink above, here are some precious quotes from Orac.
[pullquote]Putting the word “visionary” in the same title with the word “Dr. Mercola” is profoundly offensive to anyone who values reason, science, and science-based medicine.[/pullquote]
[pullquote]What I also now know is that Joe Mercola is rich, as in filthy rich, as in “rolling in the dough” rich, as in “raking it in hand over fist rich.” After all, he has $1 million to give away to the NVIC and various other quackery-promoting groups. Many people never make $1 million over the course of their entire lives. And how did Mercola make all this money? Here’s a hint: It wasn’t through practicing standard medicine. Oh, no. He made his millions selling and practicing what I consider to be quackery.[/pullquote]
Another misfire: The author says that “plenty of the things he advocates are rooted in common sense and even good science.”
Uh, no. They aren’t.
[pullquote]He might have been a real doctor at one time, but in 2012 he exists only to enrich himself by selling a mixture of the unremarkable, the unproven, and what I consider to be quackery. Certainly the archive of articles on his website is a treasure trove of quackery, antivaccine rants, quack apologia, and rants against the government and big pharma, interspersed with videos and radio interviews, and more. Truly, it’s a multimedia empire of woo. [/pullquote]