Many of the good people who read this blog understand that the flu is a very dangerous disease. In the USA, the CDC estimates that the flu season every year results in 12 to 56 thousand deaths and 140 to 710 thousand hospitalizations. It is not a trivial disease that can be easily ignored. Let me be frank – your best, and really, the only choice to prevent the flu is getting the seasonal flu vaccine. And, it is the only method to boost your or your children’s immune system against the flu.
These ineffective treatments exist for one reason – money. Cold and flu treatments are a significant part of the estimated global US$278 billion supplement and nutraceutical industry. And the industry is largely unregulated, so they can make unsupported claims about things like flu treatments, and people buy them based on the pseudoscience and false claims.
It’s that time of year when dozens of common cold treatments are all over the place. On TV advertisements. On displays in your pharmacy. Once again, it’s time to take a look at these lotions and potions to determine which work and which are complete pseudoscientific nonsense.
There are literally a dozen or more homeopathic, herbal, and other unproven concoctions to prevent or treat the common cold, caused by rhinovirus. These common cold treatments are a significant part of the estimated global US$278 billion supplement and nutraceutical industry.
These alternative medicine – so named because there is no scientific evidence supporting their efficacy, let alone safety – products make claims that are so wonderful, many people take them. Then they themselves tell their friends how fast they got rid of their cold. Or that their cold wasn’t as bad after taking the supplement.
Essentially, the whole industry is mostly based on anecdotes, untested claims and the placebo effect. Colds are self-limiting infections, meaning an infection generally lasts some random amount of time, with most people recovering within 7-10 days.
We’re going to review some of the most well-known common cold treatments (there isn’t enough time to review them all), along with what real science says about them in high quality systematic reviews in peer-reviewed, high impact medical journals. This article will review all of the common cold treatments that seem to be out there. Spoiler alert – most don’t work.
It’s getting colder outside, and if you go into any pharmacy, grocery store, chemist, or superstore, you will find literally a dozen or more homeopathic, herbal, or other unproven lotions and potions to prevent or treat the common cold, or rhinovirus. These supplements are a significant part of the annual US$108 billion dollar supplement/nutraceutical industry.
These alternative medicine (so named because there is no scientific evidence supporting their efficacy, let alone safety) products make claims that are so wonderful, many people take them. Then they themselves tell their friends how fast they got rid of their cold. Or that their cold wasn’t as bad after taking the supplement.
The problem is that determine the length and severity of the course of the common cold is entirely subjective. Since the disease is rather mild with few serious complications, it’s hard to determine when it exactly stopped and started, and how bad it was. The common cold tends to resolve itself without external help, but there really isn’t much you can do to make your immune system attack that cold faster.
It’s cold season, so everyone tries various lotions and potions to either prevent the common cold or, at least, to reduce the course of the disease. Alternative medicine’s favorite disease to treat is the common cold, mainly because it’s an easy disease with not too many consequences. Also, it’s very subjective, since the patient has a difficult time making an accurate determination of the length and severity of the attack. Confirmation bias is usually the reason one hears that something works for the cold. They forget all the times it doesn’t. Or completely misjudge the actual effects of any treatment. Continue reading “Preventing and treating the common cold”