It’s that time of year when dozens of common cold treatments are all over the place. On TV advertisements. On displays in your pharmacy. Once again, it’s time to take a look at these lotions and potions to determine which work and which are complete pseudoscientific nonsense.
There are literally a dozen or more homeopathic, herbal, and other unproven concoctions to prevent or treat the common cold, caused by rhinovirus. These common cold treatments are a significant part of the estimated global US$278 billion supplement and nutraceutical industry.
These alternative medicine – so named because there is no scientific evidence supporting their efficacy, let alone safety – products make claims that are so wonderful, many people take them. Then they themselves tell their friends how fast they got rid of their cold. Or that their cold wasn’t as bad after taking the supplement.
Essentially, the whole industry is mostly based on anecdotes, untested claims and the placebo effect. Colds are self-limiting infections, meaning an infection generally lasts some random amount of time, with most people recovering within 7-10 days.
We’re going to review some of the most well-known common cold treatments (there isn’t enough time to review them all), along with what real science says about them in high quality systematic reviews in peer-reviewed, high impact medical journals. This article will review all of the common cold treatments that seem to be out there. Spoiler alert – most don’t work.
One major problem is that the determination of the length and severity of the course of the common cold is entirely subjective. Since the disease is rather mild with few serious complications, it’s hard to determine when it exactly stopped and started, and how bad it was. So, positive results, if they exist, should be treated with a high degree of skepticism. Continue reading “Common cold treatments – what works, what is just plain nonsense”